Gumtree Media UpNext: How a global pandemic changed content consumption for good

The final episode in the series considers how a global pandemic has changed the way consumers interact with content today and what areas have drastically accelerated over the past 18 months. To address this changing face of content consumption in a practical way for marketers, the UpNext team goes beyond the banner to explore 3D walkthroughs, shoppable content and the world of educational guides as brands push to connect with consumers, hold their attention and drive outcomes in a world that is increasingly saturated with brand messages.

Series host Tim Burrowes is joined by Tim Flattery, Head of Gumtree and CarsGuide Innovation Labs; Andrew Chesterton, Creative Director, Gumtree and CarsGuide Innovation Labs; and Alicia Rowe, Digital Campaign Manager, Mitsubishi Motors Australia to discuss what's changed, what’s worked and what’s up next.