Mumbrellacast: Total News numbers, a botched interview and The Hallway’s Simon Lee on mental health

This week on the Mumbrellacast, Olivia Kruimel and Calum Jaspan join host, Damian Francis to break down the week in media and marketing.

The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The figures, which include print and digital news, reported that the Nine-owned publication is read by 8.7 million Australians based on the last 4 weeks average over the 12 months to September, up from 8.4 million in August.

This is the second set of statistics released since the EMMA metric was dumped by ThinkNewsBrands in April this year. The team did some research into how the metrics are tallied, so accuracy and whether media buyers see Roy Morgan’s figures as being a trustworthy guideline for investment.

Another of the biggest stories of the week centred around a botched interview of singing superstar Adele by Seven’s Matt Doran. It emerged that Sony had exercised its right to withhold the interview, part of a bigger deal between Sony and Seven, when Doran revealed during the chat with Adele that he had only listened to one song on her latest album. While conflicting reports emerged about what actually went on, it provided another PR challenge for Seven and also provided an insight into how celebrity interviews are negotiated.

Finally, we interview The Hallway’s partner and executive creative director, Simon Lee about the ‘Boys Do Cry’ campaign that launched this week. Lee speaks about the three year process for the campaign, how his own struggles informed it, the innate challenges with mental health that creatives experience, and how the industry can take steps to normalise the conversation around mental health.

In the news

  • ‘Total news’ figures from Roy Morgan and ThinkNewsBrands  (03:16)
  • Another PR blunder for Seven as Sony pulls the plug on its million dollar interview (15:12)

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