The Mumbrellacast

Mumbrella's weekly podcast, covering everything under Australia's media and marketing umbrella

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

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Mumbrellacast: Total share or key demos, who won TV in 2021?

December 2, 2021

On Monday morning Mumbrella reported that Seven had reclaimed the title of Australia’s #1 television network, after being beaten out by Nine for two successive years, taking the highest audience share, as well as the best growth of any network. According to OzTam data, Seven finished the 2021 ratings year with a 38.6% share of the commercial audience, ahead of Nine on 37.8%, and Ten on 23.6%, not including the easter holidays and Olympic Games in it’s counting. Seven’s James Warburton said it was “great to be back at #1”, but Nine were quick to point out that it wasn’t ready to just lie down, with Nine’s chief sales officer, Michael Stephenson pointing out that “Nine is number one again in the thing that matters most – the demographics that advertisers buy.” The team analyses the results and shares the views of some media buyers.

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